Official Rules

OFFICIAL RULES. NO PURCHASE NECESSARY TO ENTER OR WIN.
MANY WILL ENTER, THOUSANDS WILL WIN.

1. Promotion Period: The 10,000 Winners Sweet-Stakes (the "Promotion") begins at 9:00:01 a.m. Pacific Time ("PT") on April 1, 2010 and ends at 11:59:59 p.m. PT on September 6, 2010 (the "Promotion Period").

2. How to Play/Redeem: (To enter the Sweepstakes, see Rule #3). During the Promotion Period, you may purchase a specially-marked package of any of the following 4 ounce, individually wrapped, single SKU Good Humor products: Good Humor Toasted Almond Bar, Good Humor Chocolate Eclair Bar, Good Humor Strawberry Shortcake Bar or Good Humor Candy Center Crunch (the "Product") (not available in multi-packs) that may contain a unique Instant Win Message on the stick (the "Message"), while supplies last. If your stick contains a Message and identifying code (the "Code"), you must visit www.goodhumor.com (the "Website"), click on the Promotion link, complete all required registration information and enter your Code to redeem your instant win prize (subject to verification). The Code must be entered exactly as it appears on the stick. If you are determined a valid Instant Winner, your prize will be shipped to the address provided within 6 – 8 weeks. Please retain your stick to provide to Sponsor, in the event of a dispute of your Instant Win. If there is no Message or Code on your stick, you are not an Instant Winner. Sponsor assumes no responsibility or liability to any person for any attempt to re-use or re-enter any Code that has been previously used, entered, or incorrectly entered. Possession of a stick with a Message and Code is not valid proof of having participated in the Promotion. Online redemptions must be received by 11:59:59 p.m. PT on September 6, 2010. Limit one Instant Win per person. Normal Internet access, phone/usage charges imposed by your on-line/phone service will apply. All Instant Wins become property of the Sponsor.

No Purchase Necessary: To receive one Instant Win play without purchasing a specially marked Product, on a plain 3" x 5" piece of paper hand-print your complete name, address, city, state, zip code and date of birth and mail it in a hand addressed stamped envelope, to: The 10,000 Winners Sweet-Stakes Game Play, P.O. Box 7999, Melville, NY 11775-7999. By providing this information, you acknowledge that Good Humor may also send you information, samples or special offers it feels may be of interest to you about Good Humor, or other complementary brands from Unilever or other carefully selected companies. If you would like more information about Unilever's privacy policy, please visit www.unileverus.com/privacy or call 1-866-204-9750. All mail-in requests must be postmarked by September 7, 2010 and received by September 14, 2010, to be eligible. Instant win plays will be played on your behalf by Administrator. Only Instant Winners will be notified. Limit one request per envelope. Sponsor and its agencies are not responsible for lost, late, misdirected, mutilated, incomplete, illegible or postage-due requests.

3. How To Enter the Sweepstakes: During the Promotional Period, if you are an Instant Winner and you followed the steps in Rule #2 above to claim your prize, you will automatically be entered into the Sweepstakes. If you are not an Instant Winner, you may enter the Sweepstakes by visiting the Website and submitting all required entry information. Limit one (1) entry per person/email address/per day. All Sweepstakes entries must be submitted by 11:59:59 p.m. PT on September 6, 2010, to be included in the Sweepstakes Grand Prize Drawing. Normal Internet access, phone/usage charges imposed by your on-line/phone service will apply. Mechanically reproduced or automated entries are not eligible. All entries must be complete to be eligible. All entries become property of the Sponsor and will not be returned.

4. Eligibility: Open to legal residents of the 50 United States and the District of Columbia, 13 years of age and older (18 years of age or older for residents of Maine) as of date of entry. Employees of Conopco, Inc., d/b/a Unilever, Don Jagoda Associates, Inc., their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies (collectively "Sponsor and its Administrators") and the immediate family members of each, are not eligible to participate or win. Void where prohibited or restricted by law.

5. Sweepstakes Grand Prize Drawing: The Grand Prize Winner will be selected in a random drawing on or about September 22, 2010, from among all eligible Sweepstakes entries received. The random drawing will be conducted by Don Jagoda Associates, Inc., an independent judging organization whose decisions are final on all matters relating to the Promotion. The odds of winning the Grand Prize will depend on number of eligible entries received. Grand Prize will be awarded. Winner will be notified by mail, phone and/or e-mail.

6. Instant Win Prizes, Approximate Retail Values ("ARV") and Approximate Odds of Winning: Instant Win Prize One (3,333): A Sponsor-selected t-shirt (ARV: $8.50 each). The approximate odds of winning an Instant Win Prize One are 1:5,430. Instant Win Prize Two (3,333): A Sponsor-selected baseball hat (ARV: $7.50 each). The approximate odds of winning an Instant Win Prize Two are 1:5,430. Instant Win Prize Three (3,333): A Sponsor-selected music download card redeemable for five (5) songs (ARV: $5.00 each). Music download card subject to restrictions of program and an expiration date may apply. The approximate odds of winning an Instant Win Prize Three are 1:5,430. Limit one (1) instant win prize per person/email address. All Instant Win Prizes or prize notification will be sent approximately 6 – 8 weeks after the conclusion of the Promotion. Unclaimed/unredeemed instant win prizes will not be awarded.

7. Sweepstakes Grand Prize: Grand Prize (1): A $10,000 check.

8. Verification: All winners are subject to verification of eligibility. All material submitted becomes the sole property of the Sponsor and will not be returned. If, due to an error of any kind, more winning names are determined as instant winners, or more instant win prizes are claimed than are intended to be awarded according to Rule #6, the intended instant win prizes will be awarded in a random drawing from among all verified instant win prize claims received. In no event will the Sponsor be obligated to award more than the stated number of prizes. Use of automated game play devices or programs is prohibited. The Sponsor and its agencies assume no responsibility for any injury or damage to entrants’ or to any other person’s computer relating to or resulting from entering or downloading materials or software in connection with the Promotion.

9. General Rules: Prizes are awarded "as is" with no warranty or guarantee, either express or implied by Sponsor. Prizes are nontransferable and no cash substitutions are allowed except by the Sponsor, who reserves the right to award a prize of equal or greater value if advertised prize (or portion of prize) is unavailable for any reason. All applicable federal, state and local taxes are the sole responsibility of winner. The Grand Prize Winner will be required to execute and return an affidavit of eligibility, liability/publicity release (where legal) within ten (10) days of notification attempt or prize will be forfeited and an alternate winner selected. If Grand Prize Winner is a minor in his or her state of residence, his or her parent or legal guardian must execute and return the affidavit of eligibility and liability/publicity release (where legal) on behalf of the Grand Prize Winner. Return of prize notification as undeliverable will result in disqualification and alternate selection. By participating in the Promotion, entrants (and their parents or legal guardians, if entrant is a minor in his/her state of residence) agree to be bound by the official rules and the decisions of the judges. Sponsor and its Administrators are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in this Promotion or by any human error which may occur in the processing of the instant win game plays/Sweepstakes entries in the Promotion. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the instant win game play/Sweepstakes entry process or the operation of Website; violates the official rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Entries generated by script or bot are not eligible. In the event of a dispute as to the identity of an entrant, the authorized account holder of the email address used to enter, if applicable, will be deemed to be the entrant. "Authorized account holder" of an email address is defined as the natural person who is assigned to an email address by an Internet Access provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. The Sponsor reserves the right, in its sole discretion, to cancel, modify or suspend the Promotion if it is not capable of running as planned, including, but not limited to, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures or any other problems beyond the control of the Sponsor and award all Instant Win Prizes claimed and Grand Prize from among all eligible entries received, prior to cancellation. Sponsor and its Administrators and each of their respective affiliates, officers, directors, agents, and employees will have no liability or responsibility for any claim arising in connection with participation in the Promotion or any prize awarded. Winners (or the parent/guardian if winner is a minor in his/her state of residence) assume all liability for any injury or damage caused, or claimed to be caused, by participation in the Promotion or use or redemption of any prize. Acceptance of any prize constitutes permission to use winners’ names and likenesses for promotional purposes without further compensation except where prohibited by law. Sponsor is not responsible for any typographical or other error in the printing of the Promotion materials or the offering or announcement of the prizes. As a condition of entering the Promotion, participant (or parent/legal guardian if participant is a minor) agrees that: 1) under no circumstance will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with this Promotion or the prize awarded, shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, but in no event attorneys fees. You hereby represent and warrant that you have read these rules and are fully familiar with its contents.

10. Winner: For the name of the Grand Prize Winner, available after November 12, 2010, send a stamped, self-addressed envelope by December 13, 2010, to: The 10,000 Winners Sweet-Stakes Winner, P.O. Box 7996, Melville, NY 11775-7996.

Sponsor/Administrator: The Sponsor of the Promotion is Conopco, Inc., d/b/a Unilever, 800 Sylvan Ave., Englewood Cliffs, NJ 07632. The Administrator of the Promotion is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.