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Viennetta: History, What Happened & Good Humor Today
Viennetta is no longer part of the current Good Humor product lineup in the U.S., but if you came here looking for this retro treat, you're in good company.
Why People Loved It
Some frozen desserts become part of everyday life. Others become part of family traditions. For many households, the Viennetta dessert found its place somewhere in between. It was the kind of treat that appeared when everyone was gathered around the table, making an ordinary evening feel just a little more memorable.
If you grew up in the 1980s or 1990s, there's a good chance you remember exactly what that first slice looked like. Those memories have lasted far longer than the dessert's time on store shelves, which helps explain why people still mention it decades later.
That kind of staying power is also what brought Viennetta back. When Good Humor reintroduced it in 2021, it wasn't a decision made in a vacuum. It came after years of fans asking for it. Bringing Viennetta back, even for a limited time, showed just how much those memories still mattered to the people who'd grown up with it.
What Viennetta Fans Can Enjoy Today
While Viennetta is no longer part of today's Good Humor lineup, the moments it created are still worth celebrating. If you came here hoping to buy Viennetta, we hope you'll discover another frozen treat that becomes part of your own family traditions.
Here are a few Good Humor favorites that continue to bring people together:
- Strawberry Shortcake Bar. A longtime favorite that combines strawberry and vanilla flavors with the crumbly cake coating generations have come to know. It's just as welcome after dinner as it is on a warm afternoon with family and friends.
- Creamsicle® Bar. The classic combination of creamy vanilla flavor and bright citrus has been delighting families for decades. It's a pairing that never goes out of style.
- Giant Vanilla Sandwich. Vanilla frozen dessert tucked between two giant chocolate wafers. This is an easy treat to share or enjoy whenever you're in the mood for something simple and satisfying.
- Cookies & Creme Bar. Creamy frozen dessert, rich cookie crumbles, and a chocolatey cookie coating make this retro treat a cookie lover's dream on a stick.
- You can also explore more ways to enjoy your favorite frozen treats with ideas for desserts and gatherings, from refreshing mocktail floats to easy recipes for backyard barbecues and picnics. Or, if you're in the mood for another nostalgic walk down memory lane, take a look at the story behind Good Humor's famous ice cream trucks and the memories they've helped create over the years.
Ready to see what's available near you? Use the Good Humor Store Locator to find participating retailers and discover today's lineup of frozen treats.
FAQs
Viennetta was made by layering frozen dessert and thin chocolatey sheets in a continuous process that created its distinctive wave pattern. The layers were formed on a moving belt at varying speeds, producing the rippled shape that made each slice easy to recognize.
Viennetta first launched in the United Kingdom in 1982 before expanding to other markets around the world. It reached the United States in the late 1980s, disappeared from U.S. stores in the mid-late 1990s, and returned under the Good Humor brand in 2021 before leaving the current lineup.
Viennetta is no longer part of the current Good Humor product lineup in the United States. It’s still made by The Magnum Ice Cream Company and sold in international markets under the various Heartbrands around the world.
