Good Humor x RZA: a new jingle for a new era
Since 1920, Good Humor ice cream has been a staple of childhood. Almost everyone has a fond memory of chasing after their neighborhood ice cream truck for their favorite frozen treat.
Good Humor has not owned ice cream trucks since the 1970s, nor did we create “Turkey in the Straw” or any other jingles. However, as a leader in the industry, and the creator of the original ice cream truck, we want to be part of the solution on this issue, particularly since we work closely with so many ice cream truck drivers across the country.
As we mark Good Humor’s 100th anniversary this year, we must acknowledge the history of the ice cream truck jingle, and take action to ensure ice cream trucks across the country continue to spread joy to everyone for the next 100 years.
So, we’ve teamed up with legendary rapper, music producer and founding member of the Wu-Tang Clan, RZA, to reimagine the ice cream truck jingle for a new era – a melody that brings joy to every community. We’re making this song available to ice cream truck drivers nationwide and providing education on how to replace “Turkey in the Straw” in their music boxes. Listen to RZA’s new track here, or hear it blasting from an ice cream truck near you!