What is Neighborhood Joy?

Neighborhood Joy is Good Humor’s campaign to celebrate and support ice cream mobile vendors. Through Neighborhood Joy, Good Humor will continue to champion ice cream mobile vendors by providing tools and opportunities to support their businesses all year long.

For more than 100 years, Good Humor has been spreading joy to neighborhoods across America through the beloved ice cream truck and pushcart, but these trucks and pushcarts are nothing without the entrepreneurs devoted to serving up little moments of joy wherever they go.

That’s why we’re supporting ice cream truck and cart vendors with Neighborhood Joy: a multi-year commitment to support ice cream vendors all year long. Over the coming weeks, months and years, Good Humor will support ice cream mobile vendors across the country with partnerships, funding and resources to ensure the iconic symbol of the summer season, the neighborhood ice cream truck and pushcart, stays on the road and in communities for years to come.

Check back here for more Neighborhood Joy updates very soon!

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Neighborhood Joy by Good Humor is a new purpose-led campaign and multi-year commitment to support ice cream truck drivers and mobile vendors all year long. Neighborhood Joy will support ice cream truck drivers and mobile vendors across the country with partnerships, funding, and resources to ensure the iconic symbol of the summer season, the neighborhood ice cream truck and pushcart, stays on the road and in communities for years to come.

For more than 100 years, Good Humor has been spreading joy to neighborhoods across America through beloved ice cream trucks and pushcarts, but these trucks and pushcarts are nothing without the devoted entrepreneurs that serve up moments of joy wherever they go. Ice cream truck drivers and mobile vendors have been facing many challenges such as rising costs and brick-and-mortar competition, and consumers are starting to feel the effects of these challenges in their own neighborhoods.

Please continue to support your local ice cream truck drivers and mobile vendors whenever you see them in your community! There will be future opportunities for consumers to participate in Neighborhood Joy, so please stay tuned.

Is there an ice cream truck driver or mobile vendor going above and beyond in your community that we should know about? Send us an email to tell us about them so we can highlight them on social media!

Good Humor does not own trucks and all ice cream trucks are independently operated. However, as part of our Neighborhood Joy program, we are always working on ways to connect mobile vendors with consumers in their community, Stay tuned for more information or potential future opportunities.