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Good Humor

GOOD HUMOR MUSIC BOX PROGRAM

Good Humor

Good Humor is the maker of some of today's most iconic ice cream truck treats, and we are proud to have created the ice cream truck 100 years ago. In 2020, we took action to address a painful part of the ice cream truck’s history, helping to replace a popular ice cream truck tune with surprisingly racist roots – with a new jingle for a new era by Wu-Tang Clan’s RZA.

This year Good Humor will commit to giving away 100 music boxes to drivers nationwide, in partnership with Nichols ElectronicsOpens in new window.

APPLY FOR AN ICE CREAM TRUCK MUSIC BOX

Good Humor believes in supporting the ice cream truck drivers who bring joy to their communities each summer – and is excited to help them access the new jingle.

If you’re an ice cream truck driver in the U.S., Good Humor invites you to apply for the chance to receive a FREE music box (value: $265). One hundred drivers will receive an Omni 2 music box from Nichols Electronics, plus a new ice cream truck speaker, on a rolling basis through June 2021.

TAKING ACTION TO UPDATE THE ICE CREAM TRUCK JINGLE

“Turkey in the Straw” is one of the most iconic ice cream truck jingles today. However, many people don't realize that this familiar tune has racist roots.

Turkey in the Straw's melody originated from British and Irish folk songs, which had no racial connotations. But the song itself was first performed (and gained popularity) in American minstrel shows in the 1800s. Some songs using its same melody contained highly offensive, racist lyrics.

Throughout the 19th century, minstrel songs like Turkey in the Straw were commonly played in ice cream parlors, and later, adapted as ice cream truck jingles.

While these associations of “Turkey in the Straw" are not the only part of its legacy, it is undeniable that this melody conjures memories of its racist iterations.

GOOD HUMOR X RZA: A NEW JINGLE FOR A NEW ERA

Listen to RZA’s New Track
Good Humor

Since 1920, Good Humor ice cream has been a staple of childhood. Almost everyone has a fond memory of chasing after their neighborhood ice cream truck for their favorite frozen treat.

Good Humor has not owned ice cream trucks since the 1970s, nor did we create “Turkey in the Straw” or any other jingles. However, as a leader in the industry, and the creator of the original ice cream truck, we want to be part of the solution on this issue, particularly since we work closely with so many ice cream truck drivers across the country.

In 2020, we teamed up with legendary rapper, music producer and founding member of the Wu-Tang Clan, RZA, to reimagine the ice cream truck jingle for a new era – a melody that brings joy to every community. This song is available to ice cream truck drivers nationwide. Listen to RZA’s new track here, and post your videos on social media with #GoodHumorJingle if you catch it blasting from an ice cream truck near you!

ABOUT NICHOLS ELECTRONICS

Established 1957 in Minneapolis, Minnesota, Nichols Electronics Co. is the leading manufacturer of electronic music boxes for ice cream trucks in America.

Nichols Electronics manufactures electronic music chime equipment for ice cream street vending operators that provide ice cream novelties to their customers. Music boxes are a great way for ice cream lovers to find their local ice cream vendor. The distinctive sound of Nichols’ music boxes is immediately recognizable by people of all ages.

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Tips for Drivers

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